Data vs. Findings vs. Insights

Summary: Data refers to unanalyzed user observations, findings capture patterns among data points, and insights are the actionable opportunities based on research and business goals.

by

Topics:

Data vs. Findings vs. Insights

 to watch NN/g videos

Related Article

Data vs. Findings vs. Insights: The Differences Explained

Data refers to unanalyzed user observations, findings capture patterns among data points, and insights are the actionable opportunities based on research and business goals.

Video Author

Sara Paul is an Experience Specialist with Nielsen Norman Group. She applies UX methodologies to enterprise product development and conducts international user research.

Learn More

Subscribe to the weekly newsletter to get notified about future articles.

Videos