Data Isn’t Enough: The Power of Narrative in UX

Summary: People need narrative, not just numbers, to make decisions. Bring both!

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Data Isn’t Enough: The Power of Narrative in UX

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Caleb Sponheim Ph.D. is a User Experience Specialist with Nielsen Norman Group. A former computational neuroscientist, his expertise includes quantitative user experience research, statistics, analytics, and data science.

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