Don't Overthink UX ROI

Summary: It can be hard to calculate the return on investment (ROI) for user experience design improvements. But don't get bogged down in less-important details: often simple metrics can give a good-enough estimate to justify UX investments.

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Don't Overthink UX ROI

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Many teams overthink return-on-investment calculations for UX work. Treat these calculations as a way to estimate the strategic value of design.

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Kate Moran is a former NN/G employee who worked on research, teaching, management, and thought leadership. Her expertise spanned qualitative and quantitative research methods. At NN/G Kate published research findings on topics such as digital content, information-seeking user behaviors, and AI.

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