Don't Overthink UX ROI

Summary: It can be hard to calculate the return on investment (ROI) for user experience design improvements. But don't get bogged down in less-important details: often simple metrics can give a good-enough estimate to justify UX investments.

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Don't Overthink UX ROI

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Three Myths About Calculating the ROI of UX

Many teams overthink return-on-investment calculations for UX work. Treat these calculations as a way to estimate the strategic value of design.

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Kate Moran is a former NN/G employee who worked on research, teaching, leadership, and design thought leadership. Her expertise spanned both qualitative and quantitative research methods. At NN/G Kate discovered and published ground-breaking findings on artificial intelligence (AI), interaction design, digital content, and information-seeking user behaviors.

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