Gain-Loss Framing

Summary: Gain-loss framing in UX storytelling tailors arguments by emphasizing advantages or disadvantages of viewpoints.

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Gain-Loss Framing

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Rachel Krause is the Director of Live Training at Nielsen Norman Group. She leads the design, delivery, and continuous improvement of NN/g’s live training offerings. She has expertise in UX strategy, facilitation, storytelling, product design, and stakeholder management, and is passionate about empowering UX professionals to build skills, solve complex problems, and elevate UX maturity within their organizations.

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