Management vs. Craft: UX Needs to Value Both

Summary: Dual career ladders are important in user experience. Don't force talented UX professionals to become managers if their growth path would instead benefit from focusing on UX craft.

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Management vs. Craft: UX Needs to Value Both

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Rachel Krause is the Director of Live Training at Nielsen Norman Group. She leads the design, delivery, and continuous improvement of NN/g’s live training offerings. She has expertise in UX strategy, facilitation, storytelling, product design, and stakeholder management, and is passionate about empowering UX professionals to build skills, solve complex problems, and elevate UX maturity within their organizations.

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