Persuasive Storytelling Rule #1: Adapt Your Vocabulary
Summary: Storytelling is a powerful technique for UX teams and for working with stakeholders, but only if you use the proper words for your audience's domain. Here are tips for building vocabulary for your stories.
Rachel Krause is the Director of Live Training at Nielsen Norman Group. She leads the design, delivery, and continuous improvement of NN/g’s live training offerings. She has expertise in UX strategy, facilitation, storytelling, product design, and stakeholder management, and is passionate about empowering UX professionals to build skills, solve complex problems, and elevate UX maturity within their organizations.
