Kate Moranis a former NN/G employee who worked on research, teaching, leadership, and design thought leadership. Her expertise spanned both qualitative and quantitative research methods. At NN/G Kate discovered and published ground-breaking findings on artificial intelligence (AI), interaction design, digital content, and information-seeking user behaviors.
Our study shows that generative AI is reshaping search, but long-standing habits persist. Many users still default to Google, giving Gemini a fighting chance.
To get better results from generative-AI chatbots, write CAREful prompts. Include context, what you’re asking the system to do, rules for how to do it, and examples of what you want.
Work with AI tools in UX the way you’d work with an intern: Treat their work as a first pass, double-check their facts, and provide specific instructions.
Even AI features that offer value won’t be used if people don’t notice them. Consider existing mental models and design best practices to increase engagement.
