Articles

Kate Moran

Kate Moran is a former NN/G employee who worked on research, teaching, leadership, and design thought leadership. Her expertise spanned both qualitative and quantitative research methods. At NN/G Kate discovered and published ground-breaking findings on artificial intelligence (AI), interaction design, digital content, and information-seeking user behaviors.

Articles and Videos

  • Synthetic Users: If, When, and How to Use AI-Generated “Research”

    Synthetic users are fake users generated by AI. While there may be a few use cases for them, user research needs real users.

  • CARE: Structure for Crafting AI Prompts

    To get better results from generative-AI chatbots, write CAREful prompts. Include context, what you’re asking the system to do, rules for how to do it, and examples of what you want.

  • How to Conduct a Heuristic Evaluation

    Learn how to systematically review your product to find potential usability and experience problems.

  • Design Taste vs. Technical Skills in the Era of AI

    The need for discernment is amplified when generative AI enables anyone to create anything. Creative skills will still be necessary to produce superior designs.

  • Generative UI and Outcome-Oriented Design

    GenUI promises highly personalized interfaces — a move from designing for many to tailoring for the individual.

  • AI Chat Is Not (Always) the Answer

    AI advancements offer new possibilities but also pressure. Rushing to integrate AI chat into your product will not solve all user needs.

  • The UX of AI: Lessons from Perplexity

    The NN/g UX Podcast featured Henry Modisett, head of design at Perplexity AI, who shared how to make AI tools usable and efficient for information seeking.

  • Comparison Tables for Products, Services, and Features

    Use this versatile GUI tool to support users when they need to make a decision that involves considering multiple attributes of a small number of items.

  • The Aesthetic-Usability Effect

    Users are more tolerant of minor usability issues when they find an interface visually appealing, and this effect can mask UI problems during usability testing.

  • AI for UX: Getting Started

    Use generative-AI tools to support and enhance your UX skills — not to replace them. Start with small UX tasks and watch out for hallucinations and bad advice.