Articles

Kate Moran

Kate Moran is a former NN/G employee who worked on research, teaching, leadership, and design thought leadership. Her expertise spanned both qualitative and quantitative research methods. At NN/G Kate discovered and published ground-breaking findings on artificial intelligence (AI), interaction design, digital content, and information-seeking user behaviors.

Articles and Videos

  • Contrast in Charts

    Use color, titles, and callouts to draw your viewers' attention to the main finding in your quantitative-data visualization.

  • Context Methods: Study Guide

    Unsure where to start? Use this collection of links to our articles and videos to learn about ethnographic research methods like field studies and diary studies.

  • Clutter-Free Charts

    Clear out chartjunk (unnecessary visual elements) for a more minimalist and understandable data visualization.

  • Qualitative Usability Testing: Study Guide

    Unsure where to start? Use this collection of links to our articles and videos to learn about planning, conducting, and analyzing qualitative user testing.

  • Remote Usability Testing: Study Guide

    Use this collection of links to our articles and videos to learn about conducting user testing remotely.

  • AI-Powered Tools for UX Research in 2023: Issues and Limitations

    Be skeptical of the marketing claims being made by AI tools designed for UX researchers. Many of these systems are not able to do everything they claim.

  • Choosing Chart Types

    Pick a chart type that will help you make your point. In the vast majority of cases, use bar charts, line charts, or scatterplots.

  • How to Conduct a Heuristic Evaluation

    Step-by-step instructions to review your product to find potential usability and experience problems. Download a free heuristic evaluation template.

  • Usability Test Facilitation: 6 Mistakes to Avoid

    Become a better usability testing facilitator by avoiding common missteps, like asking leading questions or reacting to user behavior.

  • Prioritizing User Needs: Vanguard Mobile App

    This well-known global-investment company serves a user population with diverse needs. Its design team turned to user research to prioritize effort during a major redesign project.