Discovery Mapping Methods

Summary: Mapping can help UX practitioners synthesize insight into one place and visualize the problem space. This video covers 3 maps that are often utilized during the discovery phase of a UX design project: ecosystem maps, experience maps, and process maps.

by

Topics:

Discovery Mapping Methods

 to watch NN/g videos

Related Article

Why Map in Discovery: 3 Mapping Methods

In the discovery phase of a UX project, mapping provides a high-level view of the problem space and makes opportunities obvious. Maps ensure buy-in and alignment around discovery findings.

Video Author

Maria Rosala is the Director of Research at Nielsen Norman Group. She leads and oversees research at NN/g, trains teams around the world on UX topics, and works with clients to help them improve the user experience of their products and services.

 

Learn More

Subscribe to the weekly newsletter to get notified about future articles.

Videos