UX Mapping Methods: When to Use Which

Summary: UX mappings are visual representations that depict different processes and have different goals, yet they all build common ground within an organization.

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UX Mapping Methods: When to Use Which

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UX Mapping Methods Compared: A Cheat Sheet

Empathy maps, customer journey maps, experience maps, and service blueprints depict different processes and have different goals, yet they all build common ground within an organization.

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Sarah Gibbons is a former NN/G employee who worked on teaching, leadership, and design thought leadership. At NN/G Sarah published ground-breaking insights on service design and service blueprinting, design thinking, and artificial intelligence (AI).

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