Articles & Videos

  • The Science of Silence: Intentional Silence as a Moderation Technique

    Keeping quiet is a powerful moderation technique for user interviews, usability testing, and workshop facilitation. Well-timed, deliberate periods of silence elicit thoughtful, accurate responses and insights, and build trust with participants.

  • Touch Targets on Touchscreens

    Interactive elements must be at least 1cm × 1cm (0.4in × 0.4in) to support adequate selection time and prevent fat-finger errors.

  • How Today's UX Designs May Be Perceived in the Future

    Jakob Nielsen answers the question of how people in the future will judge the quality of today's user experience.

  • Usability Heuristic 6: Recognition vs. Recall in User Interfaces

    #6 of the top 10 UX design heuristics is to design user interfaces to facilitate #memory recognition which is easier than recall because there are more cues available to facilitate the retrieval of information from memory.

  • 3 Design Considerations for Effective Mobile-App Permission Requests

    Mobile permission requests are often poorly designed. Consider the content and timing of these requests, avoid dark patterns, and enable users to reverse their decision.

  • 6 Rules for Persuasive Storytelling

    Stories build empathy and make the user needs and pain points memorable to your team. Effective stories speak the language of the audience, are rooted in data, and take advantage of compelling artifacts.

  • Usability Testing with Minors: 16 Tips

    To guarantee an effective study with users under 18-years old, recruit extra participants, design a child-friendly lab, prepare a plethora of age-appropriate tasks, and avoid being too authoritative.

  • Too Much UX Success

    What to do when a UX team becomes too popular and too many projects want UX help with their designs, overwhelming the available capacity to do good work.

  • Sympathy vs. Empathy in UX

    The majority of UX professionals practice sympathy instead of empathy for their users.

  • UX Responsibilities in Scrum Events

    As part of an Agile team, UX professionals should participate in all Scrum events in order to maintain open communication, influence product success, and productively contribute to the team.

  • 10 Usability Heuristics for User Interface Design

    Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb for UX and not specific usability guidelines.

  • Empathy Mapping: The First Step in Design Thinking

    Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.

  • Journey Mapping 101

    A journey map is a visualization of the process that a person goes through in order to accomplish a goal.

  • How to Conduct a Heuristic Evaluation

    Step-by-step instructions to review your product to find potential usability and experience problems. Download a free heuristic evaluation template.

  • When to Use Which User-Experience Research Methods

    Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.

  • Service Blueprints: Definition

    Service blueprints visualize organizational processes in order to optimize how a business delivers a user experience.

  • Design Thinking 101

    Design thinking is a user-centered process that helps teams understand needs, generate ideas, test solutions, and drive innovation.

  • Usability (User) Testing 101

    UX researchers use this popular observational methodology to uncover problems and opportunities in designs.

  • User Interviews: How, When, and Why to Conduct Them

    User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.

  • Usability 101: Introduction to Usability

    Usability makes designs easy, efficient, and satisfying to use. Improve it through early, repeated user testing with real users

  • User Journeys vs. User Flows

    User journeys and user flows both describe processes users go through in order to accomplish their goals, but they differ in scope, purpose, and format.

  • Affinity Diagramming for Collaboratively Sorting UX Findings and Design Ideas

    Use affinity diagramming to cluster and organize research findings or to sort design ideas in ideation workshops.

  • UX Research Cheat Sheet

    User research can be done at any point in the design cycle. This list of methods and activities can help you decide which to use when.

  • Using “How Might We” Questions to Ideate on the Right Problems

    Constructing how-might-we questions generates creative solutions while keeping teams focused on the right problems to solve.

  • Liquid Glass Is Cracked, and Usability Suffers in iOS 26

    iOS 26’s visual language obscures content instead of letting it take the spotlight. New (but not always better) design patterns replace established conventions.

  • User-Interface Elements: Glossary

    Use this glossary to quickly clarify definitions for key graphical user-interface elements and controls.

  • Why You Only Need to Test with 5 Users

    Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.

  • Card Sorting: Uncover Users' Mental Models for Better Information Architecture

    In a card-sorting study, users organize topics into groups. Use this research method to create an information architecture that suits your users' expectations.

  • Open-Ended vs. Closed Questions in User Research

    Open-ended questions result in deeper insights. Closed questions provide clarification and detail, but no unexpected insights.

  • The Definition of User Experience (UX)

    "User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products.