Articles

Anna Kaley

Anna Kaley is the Director of Consulting at NN/G. She brings over 19 years of experience in UX architecture, digital strategy, UX writing, content strategy, design, and user experience consulting.

Articles and Videos

  • User Story Mapping 101

    User story maps visualize the activities, steps, and details users go through in a product or feature. Instead of heavy requirements documents, story maps communicate how the pieces fit together before design and development.

  • UX Strategy: Definition and Components

    A UX strategy is a 3-part plan that fosters shared understanding of direction toward achieving goals before designing and implementing solutions. It serves to intentionally guide the prioritization and execution of UX work over time.

  • UX Documentation in Agile

    Documenting UX processes and design decisions are organizational memory, so even Agile projects that emphasize minimal documentation benefit from two cases of lightweight UX documentation.

  • Content Management Models

    There are 3 ways to structure digital content production in an organization: centralized (a single team owns creation, management, and publication) or decentralized (domain experts manage their own content), as well as hybrids between these two.

  • Johnson & Johnson’s Intranet Consolidation and Roadmap

    Johnson & Johnson’s redesigned intranet centralizes company news and digital-workplace tools on a single platform. Its intranet roadmap focused on problems to solve to improve productivity and boost the intranet’s perception.

  • Product & UX Partnerships

    Product management and user experience should partner throughout product development. But how? Here are 5 tips.

  • 9 Ways to Encourage Employee Sharing and Engagement on an Intranet

    Keysight Technologies uses features such as comments, executive question-and-answer forums, and monthly photo contests to encourage employee-generated content and sharing on the intranet.

  • ConocoPhillips’s Improved Intranet Content-Management Process

    ConocoPhillips included publishers in its intranet redesign to improve content processes and offer new tools to create high-quality information for employees.

  • Structuring Intranet Discovery & Design Research

    Commonwealth Care Alliance began its intranet redesign with discovery research that continued into detailed design and development. Involving employees early generated excitement and contributed to the new intranet’s success.

  • Intranet Design Annual Winner Preview: The UN Intranet-iSeek

    The United Nations’ intranet, The UN Intranet-iSeek, consolidated many separate intranets to align and connect employees as they carry out their important work.