Articles

Anna Kaley

Anna Kaley is the Director of Consulting at NN/G. She brings over 19 years of experience in UX architecture, digital strategy, UX writing, content strategy, design, and user experience consulting.

Articles and Videos

  • Avoid PDF for On-Screen Reading

    Forcing users to browse PDF files causes frustration and slow task completion, compared to standard webpages. Use PDF only for documents that users will print. In those cases, following 10 basic guidelines will minimize usability problems.

  • Listboxes vs. Dropdown Lists

    Listboxes and dropdowns are compact UI controls that allow users to select options. Listboxes expose options right away and support multi-selection while dropdowns require a click to see options and support only single-selection.

  • Content Management on Intranets: Centralized, Distributed, and Hybrid Models

    Three different content-management models enforce who creates, owns, and publishes intranet content.

  • Social Impact and Sustainability on Corporate Websites

    Companies should describe their giving back and social responsibility in simple terms, at the right level of detail to build trust and avoid user skepticism.

  • Tool Abundance in the Digital Workplace: Trendy or Troublesome?

    With an abundance of digital workplace tools available today, organizations must carefully approach tool curation to preserve employee productivity and their workplace experience.

  • ‘Contact Us’ Page Guidelines

    Users still expect to see company addresses, phone numbers, and email addresses on ‘Contact Us’ pages. Don’t hide or replace these elements with automated tools such as ‘Contact Us’ forms or chat.

  • Popups: 10 Problematic Trends and Alternatives

    Whether modal or not, most overlays appear at the wrong time, interrupt users during critical tasks, use poor language, and contribute to user disorientation.

  • "About Us" Information on Websites

    Users expect About Us sections to be clear, authentic, and transparent. They compare corporate content with third-party reviews to form a holistic opinion of a company before initiating business or applying for jobs.

  • Using Trade-Off Scales for Prioritization in UX Design Projects

    Trade-off scales are a tool that UX practitioners can use to visually prioritize user needs and project dimensions to focus resources on the most important ones.

  • UX Responsibilities in Scrum Events

    As part of an Agile team, UX professionals should participate in all Scrum events in order to maintain open communication, influence product success, and productively contribute to the team.