Articles

Anna Kaley

Anna Kaley is the Director of Consulting at NN/G. She brings over 19 years of experience in UX architecture, digital strategy, UX writing, content strategy, design, and user experience consulting.

Articles and Videos

  • Creating a UX Roadmap

    An effective UX roadmap can help teams maintain strategic direction, align with stakeholders, and prioritize ideas to respond to requests.

  • Contextual Menus: Delivering Relevant Tools for Tasks

    Contextual menus are displayed on demand and contain a small set of relevant actions, related to a control, a piece of content, a view in an app, or an area of the UI. When designed right, they deliver relevant tools for completing tasks without adding clutter to the interface.

  • UI Copy: UX Guidelines for Command Names and Keyboard Shortcuts

    Labels for commands should be brief, informative, rely on verbs and adjectives, and avoid branded terms. Command shortcuts must limit the number of modifiers and follow standard conventions.

  • Mobile-Checkout Experience: Tips

    Remember these essential experience elements that are often overlooked or easily forgotten during the mobile-checkout design process.

  • UX Debt

    Understand the four critical activities that design teams should be focusing on when it comes to UX debt.

  • Establishing Tone of Voice

    Learn how to establish tone of voice in your experience and evaluate the impression your copy leaves on users.

  • The Mobile Checkout Experience

    Optimize the checkout experience on mobile ecommerce channels by taking into account the strengths and limitations of mobile devices. Aim to minimize the number of steps and typing, and take advantage of capabilities such as geolocation and the camera.

  • UX Debt: How to Identify, Prioritize, and Resolve

    Like tech debt, UX debt piles up over time and, if left unaddressed, leads to compounding user problems and costly cleanup efforts. Agile teams can modify their processes to track and resolve UX debt.

  • Clarifying the UX Role for Your Team

    Tips to help clarify the role of UX and how to navigate the relationship dynamics between UX and the rest of the team within an Agile development process.

  • Pitfalls of Conversion-Rate-Only Concern

    Numbers don't paint the full UX picture, so in the quest for conversion rate optimization, don’t lose sight of the fact that we’re designing for humans.