Kate Kaplan specializes in applying human-centered design and research practices to enterprise UX challenges. With over 15 years in UX, Kate has extensive experience in both conducting research and helping teams understand and apply user insights to overall business strategy.
Digital tools help distributed teams compile journey maps into digital formats, collaborate synchronously, and integrate external data in their journey maps.
Brand is a perception of value resulting from the sum of a customer’s experiences, made up of visual, tonal, and behavioral brand components, often shaped by UX.
