Articles

Kate Kaplan

Kate Kaplan specializes in applying human-centered design and research practices to enterprise UX challenges. With over 15 years in UX, Kate has extensive experience in both conducting research and helping teams understand and apply user insights to overall business strategy.

@katewkaplan

Articles and Videos

  • What Is User Experience (and What Is It Not)?

    “User experience” describes both users’ relationships with products and a growing professional industry of practitioners aiming to improve those relationships.

  • Generalist vs. Specialist UX Designers

    Should you be a specialized or generalist UX designer? Both roles offer substantial value to a team and unique perspectives for solving UX challenges.

  • Icon Usability: When and How to Evaluate Digital Icons

    Effective icons depend on recognizability and interpretation. Evaluate them with methods appropriate for your specific research questions

  • The Proliferation and Problem of the ✨ Sparkles ✨ Icon

    The sparkles icon has become increasingly prevalent in user interfaces, particularly in association with AI-driven features, but it suffers from ambiguity and lacks a standardized meaning.

  • Icon IQ: Test Your Digital Icon Knowledge with a Quiz

    Test your icon knowledge with a 10-question quiz! Discover key insights from the first book from NN/g Press, "Digital Icons That Work."

  • What Is UX (Not)?

    While UX is often conflated with limited concepts such as usability, interactions, and technology, a holistic user experience considers a person's thoughts, emotions, and actions.

  • 3 Tips for More Engaging Remote UX Workshops

    Break the virtual barrier in remote UX workshops by incorporating tangible objects, using different virtual spaces, and varying participant contribution methods.

  • Measuring DesignOps with REACH

    DesignOps success is difficult to measure. Use the REACH framework (Results, Efficiency, Ability, Clarity, Health) to identify and triangulate relevant DesignOps metrics.

  • Make Dot Voting Better

    Think beyond the dot in your next UX workshop! Variations of dot voting such as heat mapping and dot coding add context and facilitate deeper discussion during UX prioritization activities.

  • Dot Voting: 3 Common Problems

    Dot-voting activities are prone to 3 common pitfalls: choice overload, choice imbalance, and social bias. Smart planning can help you avoid them.