Maria Rosala is the Director of Research at Nielsen Norman Group. She leads and oversees research at NN/g, trains teams around the world on UX topics, and works with clients to help them improve the user experience of their products and services.
ResearchOps expert Kate Towsey shares insights on building effective research systems, avoiding reactive approaches, and integrating AI thoughtfully in UX research.
Entering the UX field can be challenging and daunting. Our roundtable discussion unpacks the most common mistakes and misconceptions of people entering the field and provides actionable advice for how to overcome the biggest challenges.
When choosing your sample size for a qualitative research study, consider these three factors: the diversity of your target group, your research scope, and the researcher’s skill level.
By coding qualitative data, we can see trends and patterns, which helps us find themes. For an efficient process, create some starter codes, start broad, and use short, clear labels.
Discovery is challenging; it can be hard to know what to research, how to do discovery as a team, and how to get buy-in. Follow these 7 tips for smoother discovery efforts.
Unsure where to start? Use this collection of links to our articles and videos to learn how to run successful discovery efforts in your UX-design process.
