Maria Rosala is the Director of Research at Nielsen Norman Group. She leads and oversees research at NN/g, trains teams around the world on UX topics, and works with clients to help them improve the user experience of their products and services.
How you ask questions in a user interview impacts the reliability and utility of the data you collect. Here are 6 ways you can improve your interview questions.
Design team members should observe user research sessions, but this should be planned and managed to avoid having the observers distract and bias the study participants.
Follow-up questions in user interviews gather more detailed information from participants than they provided in their initial answers to our planned questions. This video provides examples of two main forms of probing questions.
In the discovery phase of a UX project, mapping provides a high-level view of the problem space and makes opportunities obvious. Maps ensure buy-in and alignment around discovery findings.
There are 3 ways to structure digital content production in an organization: centralized (a single team owns creation, management, and publication) or decentralized (domain experts manage their own content), as well as hybrids between these two.
Unsure where to start? Use this collection of links to our articles and videos to learn about the components of ResearchOps and get started implementing ResearchOps activities.
Mapping can help UX practitioners synthesize insight into one place and visualize the problem space. This video covers 3 maps that are often utilized during the discovery phase of a UX design project: ecosystem maps, experience maps, and process maps.
Usability studies with international users can be very informative, but if you don't speak the foreign language, you will need interpretation to understand the user (and for the user to understand you). These 5 guidelines will improve the value of translated research sessions.
In the early stages of a UX-design project, recruit enough people to gain an in-depth understanding of users’ experiences and needs. The number of people needed for an interview study is often smaller than you think.
