Articles

Maria Rosala

Maria Rosala is the Director of Research at Nielsen Norman Group. She leads and oversees research at NN/g, trains teams around the world on UX topics, and works with clients to help them improve the user experience of their products and services.

 

@maria_rosala

Articles and Videos

  • Crafting Product-Specific Design Principles to Support Better Decision Making

    Product design principles (or, in short, design principles) are value statements that frame design decisions and support consistency in decision making across teams working on the same product or service.

  • Rating Scales in UX Research: Likert or Semantic Differential?

    Likert and semantic differential are instruments used to determine attitudes to products, services, and experiences, but depending on your situation, one may work better than the other.

  • Design Principles 101

    Design principles are value statements that guide designers in making the right tradeoff-type decisions in UX design contexts.

  • How Well Discovery Phases Are Performed in UX Projects

    Our survey results reveal that many UX practitioners perform discoveries in some shape and form, although many are on the short side, lack user research and don’t involve the right people.

  • Are You Doing Real Discoveries?

    Discoveries are a powerful part of the UX design process, but unfortunately, many teams are not doing true discovery. Here are 5 main ways to go wrong.

  • What a UX Career Looks Like Today

    Our latest research on UX careers looks into specialization, explores unique backgrounds of practitioners entering the field, and details the skills and responsibilities needed to work in UX today.

  • Discovery: Definition

    Although many different instigators, roles, and activities are involved in a discovery, all discoveries strive to achieve consensus on a problem to be solved and its desired outcomes.

  • The Critical Incident Technique in UX

    The CIT is a research method for systematically obtaining recalled observations of significant events or behaviors from people who have first-hand experience.

  • Ethical Maturity in User Research

    How ethically mature are your user-research practices? Assess your current state of ethical maturity by answering these simple questions.

  • Content Management on Intranets: Centralized, Distributed, and Hybrid Models

    Three different content-management models enforce who creates, owns, and publishes intranet content.