Maria Rosala is the Director of Research at Nielsen Norman Group. She leads and oversees research at NN/g, trains teams around the world on UX topics, and works with clients to help them improve the user experience of their products and services.
In the discovery phase of a UX project, a problem statement is used to identify and frame the problem to be explored and solved, as well as to communicate the discovery’s scope and focus.
Wellcome Trust’s winning intranet, Trustnet, is the product of a user-centered design, a clear product vision, in-house development capabilities, and Agile development.
UX professionals often work hard to convince stakeholders to support UX research and design efforts. Recognizing who your key stakeholders are and how they impact your work is the first step to building fruitful stakeholder relationships.
Preparing a guide for a user interview ensures that topics relevant to your research questions are covered, and that the interview captures in-depth information about people’s lives and needs.
Nobody has enough user-research budget to test everything, so you must focus usability testing on those features that will matter the most for the user experience and have the most business impact. Here's a simple method to prioritize what to test.
Task analysis is the systematic study of how users complete tasks to achieve their goals. This knowledge ensures products and services are designed to efficiently and appropriately support those goals.
We asked over 200 hiring managers who hire for UX jobs what they look for in candidates' portfolios. The expectations are different for people looking to be hired as designers vs. as researchers, and also different for junior vs. senior positions.
