design thinking Articles & Videos

  • The 6 Rules of Design Thinking

    Follow the 6 rules of design thinking during workshops to help participants embrace the core principles of design thinking and ensure successful outcomes.

  • The Role of Design

    Don Norman explains the role of design and how designers can gain more respect.

  • When to Empathy Map

    Empathy maps can be used to plan for future research studies, capture insights during current user research, and communicate research insights from research that has already been conducted.

  • Design Thinking Activities

    The 6 stages of the design thinking process can be supported by a very wide range of UX methods and activities. Don't limit yourself to the most commonly mentioned methods.

  • Design Thinking: Top 3 Challenges and Solutions

    How to overcome 3 common challenges with design thinking: my team isn't interested, I have no time, I don't know where to start.

  • Discovery Mapping Methods

    Mapping can help UX practitioners synthesize insight into one place and visualize the problem space. This video covers 3 maps that are often utilized during the discovery phase of a UX design project: ecosystem maps, experience maps, and process maps.

  • Overcoming Service-Blueprinting Frustrations

    Our research with UX practitioners found 3 main areas of frustration with service-blueprint projects. Here are recommendations for overcoming or alleviating these problems.

  • Sympathy vs. Empathy in UX

    Sympathy acknowledges that users are having difficulties, but empathy goes further by understanding the users' needs and motivations.

  • Design Thinking Learner's Journey

    Research with people who are learning Design Thinking shows that they progress in a nonlinear manner through 4 phases of increasing competency and confidence. Understanding these phases helps both learners and educators/managers.

  • Design Thinking in Practice

    Teams who don't know much about UX, often ask you "so when will you give us the design?" during the early design-thinking stages. Areej Aljarba used design thinking itself to overcome this misconception. (Video from 'Back in the Real World' panel with past UX Conference participants.)

  • User Feedback vs. Innovation

    Relying too much on feedback from customers risks hampering innovation, so what is the best balance for UX design?

  • 3 Principles of Design Thinking

    User-centered problem-solving creates innovative products, based on observational research with real users, visual sense-making, and iterative design.

  • First Diverge, Then Converge During UX Workshops

    A general technique that's helpful in many kinds of UX workshops and design ideation is to first have team members work independently to create diverging ideas and solutions. Then, as a separate step, everybody works together to converge on the final outcome.

  • Dot Voting in the UX Design Process

    In UX design, you always have to prioritize. Features, personas, usability problems, and the list goes on. Dot votes are a simple way to find the group's sense of what's the most important.

  • Facilitation 101

    The facilitator of a UX workshop, meeting, or other team activity anywhere in the design process has the job of enhancing the group's performance by optimizing the process through structure, activity, and guidance.

  • Changing Role of the Designer Part 2: Community Based Design

    To solve big-scale design problems, Don Norman recommends engaging with the community that has these problems and leveraging existing creativity and experience.

  • The Changing Role of the Designer: Practical Human-Centered Design

    Human-centered design has 4 principles: understand the problem, the people, and the system, and do iterative design. But what if you don't have time to do all 4 steps?

  • Service-Blueprinting FAQ

    What's the difference between service blueprints and customer-journey maps, and what are the goals of service blueprinting? These and other common service-design questions are answered.

  • User Need Statements in Design Thinking

    Before you draw a single pixel, define what user need you're trying to solve with the (next-step) user-experience design. UX should be grounded in real user needs.

  • The "Parking Lot" in UX Workshops: Friend or Foe?

    To maintain focus in a UX workshop, set aside ideas in a "parking lot" if they diverge from the stated agenda. Parked ideas should be discussed later when they won't slow the team's momentum in addressing the meeting's main topic. Here are 3 guidelines for making the most of a parking lot.