design thinking Articles & Videos

  • Design Thinking Is Like Cooking

    As you learn design thinking, you progress through stages: being a beginner, an intermediate practitioner, and possessing advanced expertise. This progression is like learning to cook: you won't be a master chef on day 1, but there are appropriate skills to aim for at each level.

  • Design Thinking and Agile

    The design thinking project life-cycle has 6 well-defined stages. Mapping these stages onto a typical Agile development project shows when designers should conduct which UX activities.

  • How UX Professionals Define Design Thinking in Practice

    We conducted research with UX professionals and designers to find out what they think Design Thinking actually is. What attributes do practitioners assign to Design Thinking, as used in practice? And how does this understanding evolve as practitioners get more experience?

  • Assumptions: How to Track Them in the UX Design Process

    The best user experiences are backed by research, but sometimes we move more quickly than our research does. How can we best use and track assumptions as we go through design iterations?

  • Paper Prototyping 101

    Using paper prototypes is a great way to test a design idea and get usability feedback quickly. You can test whether a layout makes sense to users and make immediate changes if they run into issues.

  • Customer Journey Mapping 101

    The 5 components of a journey map and the benefits of using this qualitative method as part of a UX design process to discover, document, and share the bigger picture of what users want.

  • Top 5 Mistakes in Running UX Workshops

    Workshops are a useful tool in the user-experience design process, but mistakes are common when the workshop facilitator didn't prepare right, causing the team to waste time.

  • How to Empathy Map

    A 5-step process for creating empathy maps that describe user characteristics at the start of a UX design process.

  • Design Thinking 101

    What is "design thinking" and why should you care? The 6 steps of the process defined.

  • A 4 Minute UX Workshop Facilitator's Guide

    As a facilitator, it’s your responsibility to make sure the time spent in workshops is as productive as possible for attendees, while at the same time ensuring that you get the insights you need in order to move your project forward.

  • Prioritization Matrices in UX Decision Making

    Prioritization charts or matrices can help UX practitioners base important decisions on objective, relevant criteria instead of subjective opinions.

  • Beating Creative Blocks in UX Design Through Reframing

    A method for getting unstuck from a design challenge. By reframing the problem, you can find inspiration in unexpected places.

  • Principles of Human-Centered Design (Don Norman)

    Human-Centered Design (HCD) is not about following processes. It’s about being mindful of HCD principles. Keep focus on people and the entire system to solve the right problems.

  • Design Thinking 102

    Get started with Design Thinking by practicing empathy in manageable, small yet effective, ways.

  • 4 Key Components of Service Blueprints

    A service blueprint visualizes the relationships between different service components — people, props, and processes. Four key elements comprise a framework for service blueprinting that can be scaled to any scope or timeline.

  • Democratizing Design (Don Norman)

    The future of design is making it accessible to everyone, by empowering people with tools to help themselves.

  • Service Design 101

    Service design is the activity of planning and organizing a business’s resources in order to (1) directly improve the employee’s experience, and (2) indirectly, the customer’s experience.

  • UX Mapping Methods: When to Use Which

    UX mappings are visual representations that depict different processes and have different goals, yet they all build common ground within an organization.

  • Don't Drop the Patient! Examine the Entire System

    Behavioral designers must look at the entire system to solve complex social and structural problems.

  • Don't Be Fooled by Surface-Level Design (Jakob Nielsen)

    Look beyond surface-level qualities to assess UX value. A design that looks (or sounds) good does not mean that it is. Good websites contain engaging features that help people accomplish their goals.