user-centered design Articles & Videos

Democratizing Design (Don Norman)

April 13, 2018Apr 13, 2018 | 2 minutemin video

The future of design is making it accessible to everyone, by empowering people with tools to help themselves.

10 UX Challenges for the Next 25 Years (Jakob Nielsen Keynote)

February 9, 2018Feb 9, 2018 | 30 minutemin video

Jakob Nielsen presents his UX directions for the future: How UX roles will evolve, and how UX involvement can solve major challenges for the world. (This was the keynote at the UX Conference in Las Vegas.)

Don't Drop the Patient! Examine the Entire System

December 22, 2017Dec 22, 2017 | 5 minutemin video

Behavioral designers must look at the entire system to solve complex social and structural problems.

UX Without Users Isn't UX

October 6, 2017Oct 6, 2017 | 2 minutemin video

Many organizations claim to be user-centric. Yet they fail to include users in the development process. Without customer input, organizations risk creating bad interfaces.

Scaling Design Thinking to Fit Your Needs (and Budget)

September 15, 2017Sep 15, 2017 | 2 minutemin video

Design-thinking methods are flexible and scalable. You can apply them to a variety of design challenges regardless of budget and team size.

Human Technology Teamwork: The Role of Machines and Humans in Good UX Design (Don Norman)

July 21, 2017Jul 21, 2017 | 2 minutemin video

Design technology to be a collaborator—a team worker. Allow people to do what they are good at rather than force them to act like machines.

Designers Are Not Users

November 11, 2016Nov 11, 2016 | 2 minutemin video

Professional designers are very different from mainstream users who will use your product in unexpected ways.

Don Norman on the Term "UX"

July 2, 2016Jul 2, 2016 | 1 minutemin video

We asked Don what he feels about the way people are using terms like “UX” and “user experience” these days.