user-centered design Articles & Videos

  • Less Is More (UX Slogan #9)

    If you can add more and more features and several different ways of doing a task, should you do so? No, more UI isn't more usability. Usually, less is more, so focus on users' key tasks and design simple interactions for each task.

  • Keep It Simple (UX Slogan #2)

    The road to usability is paved with temptations to complicate the design with extra features and options, but resisting featuritis is the best prescription for a good user experience.

  • The 4 Factors of UX Maturity

    4 main factors (and 12 subfactors) should be considered to assess an organization's UX maturity: strategy, culture, process, and outcomes.

  • How to Practice Empathy

    Understanding and sharing the needs and motivations of users will lead to better design decisions. Observational research should be nonjudgmental while keeping an open mind and reducing bias.

  • Problems with Contextual Inquiries

    Contextual inquiry is a UX research method where you shadow people as they do their job (or leisure tasks), allowing you to ask questions in context. This video provides advice on overcoming the main challenges with this method.

  • Ethnography in UX

    Good UX design requires understanding the context and patterns of human behavior, especially in new products or features that solve real needs. The 5 steps to rapid corporate ethnography lead you to these discoveries.

  • Low-Code Platforms and User Experience

    Low-code platforms and other end-user programming or simplified implementation don't remove the need for task analysis and other deeper UX work and thus don't guarantee great usability. But they can free up budget for better UX work.

  • Design for Older Adults

    Problems arise when people get older, but that just means opportunities for better design to support older users. The very best designs will help older users, but also be adapted by everybody else.

  • Abandoning Best Practices in UX

    When should one abandon best practices in user experience, and what does it take to declare that something is a best practice?

  • User Interface Design Fails

    Jakob Nielsen discusses the biggest failures in today's user interface design. (Recorded at the Virtual UX Conference.)

  • Improving the User Experience of Medical Devices

    Can we make healthcare enjoyable for patients? Or at least less bad than now? Yes, at least as far as medical devices go, because they can be designed with more emphasis on user experience, and thus become easier and more pleasant to use.

  • Convincing Companies to Do UX and Accessibility

    The relationship between accessibility and usability and the best ways to convince companies to take both seriously were some of the audience questions answered by Jakob Nielsen at the Virtual UX Conference.

  • Changing Role of the Designer Part 2: Community Based Design

    To solve big-scale design problems, Don Norman recommends engaging with the community that has these problems and leveraging existing creativity and experience.

  • The Changing Role of the Designer: Practical Human-Centered Design

    Human-centered design has 4 principles: understand the problem, the people, and the system, and do iterative design. But what if you don't have time to do all 4 steps?

  • Are You Doing Real Discoveries?

    Discoveries are a powerful part of the UX design process, but unfortunately, many teams are not doing true discovery. Here are 5 main ways to go wrong.

  • CX vs. UX

    Customer Experience (CX) and User Experience (UX) are two common terms that mostly mean the same thing but have different connotations. Whatever your preferred term, it's important to consider design at 3 levels of experience.

  • Dualities of User Experience (Jakob Nielsen keynote)

    Many issues in the user-experience field don’t have a simple answer. Rather there’s a tension between two good answers that are often polar opposites. Both extremes can be useful perspectives, and both have their advocates when people debate UX. How do we resolve these differences? This was Jakob Nielsen's keynote at the UX Conference in Las Vegas.

  • Where Will UX Be in 5 Years?

    We asked a group of UX professionals what they think will happen to the field over the next 5 years. Will design get better? Worse? (Nobody thought this.) Or something completely new?

  • User Need Statements in Design Thinking

    Before you draw a single pixel, define what user need you're trying to solve with the (next-step) user-experience design. UX should be grounded in real user needs.

  • Usability Heuristic 3: User Control & Freedom

    No. 3 of the top 10 UX design heuristics is to allow users freedom to be in control of the interaction, even if they make mistakes and will need a clearly marked way out of trouble.