Any time you release a new user interface design, you'll get complaints. This doesn't mean that the new design is worse than the old design; it simply means that it's new, and users don't like to learn different ways of doing things. Tips for reducing change aversion (you can't avoid it completely).
The best user experiences are backed by research, but sometimes we move more quickly than our research does. How can we best use and track assumptions as we go through design iterations?
When conducting research for customer-journey maps, use qualitative methods that allow direct interaction with or observation of users, such as interviews, field studies, and diary studies.
The 5 components of a journey map and the benefits of using this qualitative method as part of a UX design process to discover, document, and share the bigger picture of what users want.
Friction and Flow are two concepts in interaction design that assist users in their tasks, whether this is to prevent errors or to encourage completion. As designers, it's important to use both as and when required in the user journey. This video explains when you might need to consider adding friction into the user journey.
In the real world, you can get away with causing customers a small amount of difficulty, but on a website, visitors will leave at the smallest obstacle.
What users *think* they know about your system will determine how they interact with the design. Understand users' mental models to design something that'll work well in practice.
Human-Centered Design (HCD) is not about following processes. It’s about being mindful of HCD principles. Keep focus on people and the entire system to solve the right problems.
Research and design go hand in hand and have staying power. Even as UX principles become more widely accepted, there is always more to learn and improve.
What do successful user experience professionals have in common? Empathy. It’s the ability to understand the perspective and motivations of other people.
