AI-native software development lifecycles reduce UX to AI context. UX must discover user needs, shape what’s built, and evaluate it before and after launch.
Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.
Product sense means predicting which product decisions will succeed based on patterns learned through experimentation — and knowing when those patterns apply.
Although postmortems are one of the most powerful learning tools in product development, most teams haven't yet discovered how to use them effectively.
The infamous developer-designer relationship doesn’t need to be toxic. Design and development teams should approach collaboration as coowners of the product experience.