Design Process Articles & Videos

  • Democratizing User Research

    A clear guide to UX research democratization—definition, misconceptions, benefits, research ops, templates, training, tech, and AI best practices for scaling quality insights.

  • 4 Mistakes to Avoid When Presenting Complex UX Maps

    UX maps clarify complexity but are often presented poorly. Prepare audiences by communicating early, speaking plainly, and focusing on collaborative outcomes.

  • What are Design Specs?

    When designs get rejected in dev review, missing specs are often the culprit. A solid spec covers layout, interactions, requirements, and project scope.

  • Quantity Yields Quality in UX: Iterative vs. Parallel vs. Competitive Design

    No design is perfect on the first try. Combining iteration, parallel design, and competitive testing helps teams move quickly, explore broadly, and make confident, evidence-based design decisions.

  • Atomic Research: Small Insights, Big Impact

    Atomic research breaks user research into small, evidence-backed units to improve analysis, repository organization, and cross-team collaboration.

  • Field Guide to Explaining UX Strategy

    Simple, relatable ways to explain complex UX strategy concepts like UX vision, goals, OKRs, and outcomes. Translate UX strategy into language anyone on your team can understand.

  • When is High-fidelity Worth It?

    4 questions to ask yourself when deciding whether process work should be high-fidelity or not.

  • AI-Assisted Prototyping: Promise and Pitfalls

    AI tools turn static designs into working prototypes fast, but speed can mask flaws. Use them to explore, not as a final product.

  • Template Trap

    Templates help, but only when used with intent. Use them thoughtfully, adapt them to context, and don’t skip the critical thinking.

  • Wireflows 101

    Wireflows combine wireframes with flowcharts to help document user interactions. They can aid in team collaboration, developer handoff, and help ensure clear communication for complex interactions.

  • 5 Common Mistakes When Creating Design Specs

    Avoid disorganized files, late dev collaboration, unclear updates, scattered conversations, and assumptions over communication during spec’ing to ensure smoother implementation.

  • Object-Oriented UX (OOUX)

    Identifying objects, their characteristics, and relationships in an experience can help simplify designs and make systems easier to use by aligning with people's mental models. (Credit: Sophia Prater)

  • Upfront vs. Continuous Discovery

    Upfront and continuous discovery are two approaches to implementing discovery in product development. Both approaches help teams solve real problems.

  • Types of Surveys to Run Throughout the Design Process

    There are lots of types of UX surveys. Which one to use depends on your research goal and where you are in the design process.

  • Using a CSD Matrix in Discovery

    CSD matrices organize project information by Certainties, Suppositions, and Doubts. Use the framework to make decisions, form hypotheses, and address unknowns in discovery. (Credit: Tennyson Pinheiro, Luis Alt and the team at Livework São Paulo.)

  • AI Isn't Ready for UX Design

    Our research and evaluation show that there are currently few design-specific AI tools that meaningfully enhance UX design workflows. As of Spring 2024, AI isn’t ready for designers to take advantage of them.

  • UX Design Critiques: 3 Tips for Effective Feedback

    Giving feedback as young designers can feel overwhelming and may often stem from a lack of confidence. Here are 3 tips to help you build confidence providing feedback in UX design critiques. Remember that your insights are valuable, structure your feedback, and provide balanced feedback.

  • UX Prototyping: 5 Factors for Selecting the Right Tool

    Choosing the right prototyping tool can be difficult among the many options available. There are 5 key factors to consider when selecting the best fit for your project or team: project type and goals, cost, tool capabilities, learnability and ease of use, and stakeholder buy-in.

  • Data vs. Findings vs. Insights

    Data refers to unanalyzed user observations, findings capture patterns among data points, and insights are the actionable opportunities based on research and business goals.

  • The Goldilocks Principle for Prototyping

    The Goldilocks Principle says to aim for prototypes that are just right for your user research needs and will get an honest reaction from participants.