Articles

Kara Pernice

Kara Pernice is President and CEO of Nielsen Norman Group. She began pioneering UX in the early 1990's, and now uses her vast experience to lead NN/g in its next exciting phase.

@karaann

Articles and Videos

  • Design a Brilliant SharePoint Intranet

    SharePoint requires install plus in-depth UX design and development. Forge strong relationship with SharePoint UX designers and developers for successful intranets. And take advice from winning teams who have made SharePoint an effective enterprise tool.

  • Apple Is Making Us All My Grandmother

    Sometimes the form doesn’t follow function and usability must be sacrificed for the sake of beautiful design and business goals. The iPhone is an example.

  • Why Designers Think Users Are Lazy: 3 Human Behaviors

    Designs should align with common user behaviors like device inertia, momentum behavior, and selective attention rather than blaming users for perceived laziness.

  • Should Small Companies Have an Intranet?

    An intranet can benefit small organizations if they have many remote employees, a high employee turnover, and low findability of company-related content.

  • Very Large Touchscreens: UX Design Differs From Mobile Screens

    Only a few mobile-design skills and design recommendations translate well to designing for very large touchscreens, as found in kiosks and other nonmobile use cases. Users’ field of vision, arm motion, affordance, and privacy are a few of the different considerations for such screens with up to 380 times the area of a smartphone.

  • 4 iOS Rules to Break

    Page control (dots), Submit at top, and the Plus (+) and Move icons are 4 common iOS patterns that cause usability problems in testing.

  • Help People Create Passwords That They Can Actually Remember

    Human memory studies can inform design so they help people remember passwords. This makes customers happy, saves money and time, and increases security.

  • Content Migration Alone Is Not An Effective Content Strategy

    While fairly popular, “lift and shift” is not a viable content strategy. It is a folly fueled by fear, limited resources, inexperience, and politics. There are better ways to ensure high-quality intranet content, and two award-winning designers offer their insights, proving that a bright attitude makes all the difference.

  • Emotional Design Fail: I'm Divorcing My Nest Thermostat

    In an emotional-design fail, the Nest thermostat let me down: behaviorally, reflectively, and finally viscerally.

  • A Link is a Promise

    The words in a link label make a strong suggestion about the page that is being linked to. The destination page should fulfill what the anchor text promises.