Articles

Kara Pernice

Kara Pernice is President and CEO of Nielsen Norman Group. She began pioneering UX in the early 1990's, and now uses her vast experience to lead NN/g in its next exciting phase.

@karaann

Articles and Videos

  • Scanning Patterns on the Web Are Optimized for the Current Task

    How users attend to information on a page depends on their tasks and goals, as confirmed by new eyetracking research. Good design promotes efficient scanning. In usability studies, task formulation may tip users to discover features.

  • Hamburger Menus Hurt UX Metrics

    Discoverability is cut almost in half by hiding a website’s main navigation. Also, task time is longer and perceived task difficulty increases.

  • UX Prototypes: Low Fidelity vs. High Fidelity

    No matter which prototyping tools you use, the same tips apply to preparing a user interface prototype for the most effective user research.

  • The Top Enduring Intranet-Design Mistakes: 7 Deadly Sins

    Intranet tools and programs come and go, but bad UIs linger for years, impact employee productivity and morale, and ultimately increase organizational costs.

  • Using Usability Test Participants Multiple Times

    Discover issues related to using the same participant in usability tests multiple times and strategies for recruiting usability test participants.

  • The UX Conference Experience

    Hear from attendees about the course content and interactive exercises available at the UX Conference.

  • Mobile First Is NOT Mobile Only

    Mobile-navigation patterns make navigation unusable on the desktop and decrease its use. Porting an unchanged UI to a different platform hurts UX.

  • Hamburger Menus and Hidden Navigation Hurt UX Metrics

    Discoverability is cut almost in half by hiding a website’s main navigation. Also, task time is longer and perceived task difficulty increases.

  • Top 10 Intranet Trends of 2016

    Hero images, carousels, fat footers, video, minimalist design, and responsive navigation, are among some of the top feature trends of the best intranets of 2016. We even see a revival of online help that’s actually helpful to employees exploring new features or attempting complex tasks.

  • Difficult Designs Are Better (for Humanity)

    Expand your users’ cognitive abilities and make them think harder. Create complex interaction flows and clever, nonobvious interfaces.