Articles

Kara Pernice

Kara Pernice is President and CEO of Nielsen Norman Group. She began pioneering UX in the early 1990's, and now uses her vast experience to lead NN/g in its next exciting phase.

@karaann

Articles and Videos

  • Affinity Diagramming: Collaborate, Sort and Prioritize UX Ideas

    Use the affinity diagramming method with stakeholders and members to efficiently categorize then prioritize UX ideas, research findings, and any other rich topics. Work together to quickly develop a shared understanding among your team.

  • Why MVP Is the Antithesis of Good UX

    Pursuing a "minimum viable product" (MVP) as a design strategy may work for startups, but usually leads to poorly integrated user experience for established design team working in traditional product categories.

  • 4 Noteworthy Intranet Design Trends in 2019

    Striking trends from this years’ Intranet Design Annual include user-targeted search, core task support, launch fanfare, and integrated access to key tools.

  • 5 Signs to Diagnose Low UX Maturity in Your Organization

    How can you determine whether your organization is doing UX right? One tool is to estimate the UX maturity: high (set up for systematic success) or low maturity (mostly fail, and ship bad design, unless you're lucky). This video presents the main signs of low UX maturity.

  • The User Experience of Public Bathrooms

    Public restrooms are plagued by unusable toilet-paper dispensers, difficult flushing controls, and poor stall-status visibility. Many of these issues can be addressed by following standard usability practices.

  • Internet of Things (IoT) and User Experience

    The Internet of Things (IoT) poses many challenges since these systems rarely follow even basic usability guidelines. UX professionals have many opportunities for contributing to this new generation of devices and solutions in a major way.

  • 10 Best Intranets of 2019

    The winners of the Intranet Design Annual award improve digital workplace support through better (often federated) search, surfacing data, and actionable visual design as well as easier access to key apps and business tools.

  • UX Debt

    Understand the four critical activities that design teams should be focusing on when it comes to UX debt.

  • Branding an Intranet

    The name of the intranet, its logo, and the visual relationship with the company’s external website are key elements to consider when establishing a brand and an identity for your intranet.

  • Where Should UX Report: Centralized, Product, or Somewhere else?

    There are clear benefits and drawbacks to doing UX work as part of a UX team or a product team. Knowing and addressing these can help you grow the organization’s UX maturity, improve awareness about UX, and hone your craft.