Kara Pernice is President and CEO of Nielsen Norman Group. She began pioneering UX in the early 1990's, and now uses her vast experience to lead NN/g in its next exciting phase.
Organizations climbing the eight levels of UX Maturity can become complacent at level 4, when they have been allocated budget. Budget does not equal maturity or even viability. Identify your maturity and how to progress.
Our words define UX research goals for users, stakeholders, and teams. Turning UX research into improved design is already challenging. Why make it more so by setting unsuitable expectations with the words we use to describe research?
UX practitioners who feel inept at their job usually face far greater challenges than improving their design, craft or research prowess. Rather, addressing development schedules, Agile, Scrum, Lean, and team members’ roles can create the greatest challenges.
Go beyond a brand or UX style guides to create engaging, consistent user interfaces. At the same time, fit design activities within in short development cycles, spending the least possible development time and money.
Don’t just do usability tests. Do what you need. Consider five criteria to help you determine the most effective UX research method to use for your situation, to meet research goals, and achieve desired outcomes.
A good intranet increases productivity and can be an excellent motivational tool. Intranets are vital to an organization's success and requires executive support. Learn what management can do to support better intranets.
Facilitate better usability studies with these 3 techniques: Echo, Boomerang, and Columbo. These methods allow you to get clarification from participants with minimal disruption or bias.
