Kara Pernice is President and CEO of Nielsen Norman Group. She began pioneering UX in the early 1990's, and now uses her vast experience to lead NN/g in its next exciting phase.
Users’ “productivity” tasks differ from “engagement” tasks, in whether more or less is better for metrics like time on tasks, interactions, and page views. Such KPIs are important, but they must be evaluated relative to users' tasks.
A clear vision gives the team something to aim for, and this is especially important for intranet projects, which often involve contributors from many different departments or functions.
The design of vote-by-mail materials (made imperative by the COVID-19 pandemic) have UX issues that make the voting process unnecessarily difficult and error prone.
Sometimes you should intentionally overrecruit test participants for one-on-one user-research studies. Backup participants must be recruited according to the same screening criteria and paid at least as much as regular participants.
Interviews with intranet designers and case-study analyses show that designers are positioning COVID-19 content on intranets all in one place and are making it easy to find and consume.
Before designing an intranet, appoint a leader, align with stakeholders, get user feedback, derive an intranet vision, create user-related artifacts, and assemble the right team.
Interviews with intranet designers show that intranets are responding to COVID-19 with frequent updates, information about staying healthy, and tools to aid virtual work.
Remote unmoderated usability testing is so fast and easy that some teams make it their only evaluation method. But don’t shy away from its more robust alternative, the remote moderated usability test, which can give you more information and is also inexpensive.
