Make user research and recruiting more efficient by keeping your own database of research participants. What’s important when choosing tools? What data should you store, and how should you govern the use of the database?
Managing journeys requires a continuous practice of 3 interdependent competencies: collecting insights, analyzing them to drive design strategy, and orchestrating journey experiences for users.
Personas are personified representations of real information about our target audience that enable us to design with real customers in mind. They help us align ideas and apply what we know.
Service design is an active effort to design a service solution for a customer need, while journey management is an ongoing effort to improve or sustain the quality of an existing service or journey.
Conducting user research includes a lot of overhead and busy work. Find ways to streamline the process by automating repetitive administrative tasks using webhooks.
Mobile-first web designs cause significant usability issues when viewed on desktop. Content becomes overly dispersed across long scrolling pages with expansive white space and enlarged images and fonts, making it difficult for users to consume and understand the information.
