Articles

Articles and Videos

• What Is Journey Management?

  September 2, 2022Sep 2, 2022 | 2 minutemin video

  User journeys should be managed like products — by people and teams with specialized, journey-dedicated roles who continually research, measure, optimize, and orchestrate the experience.

  

• Should Emojis Be Used in Email Subject Lines?

  August 12, 2022Aug 12, 2022 | 4 minutemin video

  We conducted user research to understand the impact of emojis in email subject lines. They can be useful once in a while, but should not be overused.

  

• Using Personas to Prioritize Features

  July 15, 2022Jul 15, 2022 | 5 minutemin video

  Put your personas to work by using them to evaluate and compare features and user stories to inform work priorities.

  

• Design Guidelines for Selling Products with Multiple Variants

  May 8, 2022May 8, 2022 | Article: 11 minutemins to read

  Different products should have different listings; product variations should be displayed under a single listing.

• How to Conduct a Cognitive Walkthrough Workshop

  April 10, 2022Apr 10, 2022 | Article: 8 minutemins to read

  Step-by-step directions for running a cognitive-walkthrough workshop with examples and templates included.

• The State of Ecommerce UX: COVID-19 and Direct-to-Consumer Retail Raise the Bar

  March 13, 2022Mar 13, 2022 | Article: 4 minutemins to read

  User research for the 5th edition of our report series on ecommerce user experience report indicates that “good” isn’t good enough when it comes to online shopping.

• Evaluate Interface Learnability with Cognitive Walkthroughs

  February 13, 2022Feb 13, 2022 | Article: 7 minutemins to read

  Learnability is a crucial component of UX for complex and novel interfaces. Cognitive walkthroughs can identify design problems that derail new users.

• UX-Maturity Stage 6: User-Driven

  January 2, 2022Jan 2, 2022 | Article: 7 minutemins to read

  Consistently and systematically, these organizations have achieved UX maturity by making the internal changes necessary to be truly user-centered.

• Online Shoppers Take Note of Socially Conscious Retailers

  October 3, 2021Oct 3, 2021 | Article: 6 minutemins to read

  Ecommerce brands that demonstrate their efforts toward social causes stand out to customers who hold similar values.

• The Practice of Customer-Journey Management

  July 18, 2021Jul 18, 2021 | Article: 7 minutemins to read

  User journeys should be managed like products — by people and teams with specialized, journey-dedicated roles who continually research, measure, optimize, and orchestrate the experience.

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