Sarah Gibbons is a former NN/G employee. At NN/G she worked on design and management; taught Live Online Training; and created articles and YouTube videos on various topics, such as service design and design thinking.
Pain points are problems that occur at the different levels of the customer experience: interaction level, customer-journey level, or relationship level.
An 8-step process for UX designers and researchers to collaborate better with their stakeholders, for increased collaboration, to help stakeholders meet their goals, and to ensure the impact of your work.
At the core of all the myriad of exercises and activity types in UX workshops are a simpler set of 7 foundational activities that can be blended to achieve the desired result.
Qualitative and quantitative are both useful types of user research, but involve different methods and answer different questions for your UX design process. Use both!
The facilitator of a UX workshop, meeting, or other team activity anywhere in the design process has the job of enhancing the group's performance by optimizing the process through structure, activity, and guidance.
To create a roadmap, inputs are gathered and clustered into themes, then prioritized and visualized. This article covers 6 key steps to roadmapping that can be applied to any scope or industry.
Roadmaps that include UX work can have 3 scopes: product, field, and specialty. Understanding these and their benefits can focus your process, effort, and goals.
