Articles

Sarah Gibbons

Sarah Gibbons is a former NN/G employee who worked on teaching, leadership, and design thought leadership. At NN/G Sarah published ground-breaking insights on service design and service blueprinting, design thinking, and artificial intelligence (AI).

Articles and Videos

  • Collaborating With Stakeholders

    An 8-step process for UX designers and researchers to collaborate better with their stakeholders, for increased collaboration, to help stakeholders meet their goals, and to ensure the impact of your work.

  • 7 Fundamental Activities for UX Workshops

    At the core of all the myriad of exercises and activity types in UX workshops are a simpler set of 7 foundational activities that can be blended to achieve the desired result.

  • Comparing Qualitative and Quantitative UX Research

    Qualitative and quantitative are both useful types of user research, but involve different methods and answer different questions for your UX design process. Use both!

  • Why Does a Design Look Good?

    Visually aesthetic designs use consistent typography, establish a clear hierarchy, utilize a refined color palette, and align to a grid.

  • Design Thinking: The Learner’s Journey

    As an individual learns design thinking, they go through 4 learning phases: newcomer, adopter, leader, and grandmaster.

  • Facilitation 101

    The facilitator of a UX workshop, meeting, or other team activity anywhere in the design process has the job of enhancing the group's performance by optimizing the process through structure, activity, and guidance.

  • The 6 Steps to Roadmapping

    To create a roadmap, inputs are gathered and clustered into themes, then prioritized and visualized. This article covers 6 key steps to roadmapping that can be applied to any scope or industry.

  • 3 Types of Roadmaps in UX and Product Design

    Roadmaps that include UX work can have 3 scopes: product, field, and specialty. Understanding these and their benefits can focus your process, effort, and goals.

  • Service Blueprinting: A Digital Template

    The structure and format of a collaborative spreadsheet makes it an effective tool for virtual service blueprinting.

  • UX Roadmaps: Definition and Components

    A UX roadmap is a high-level, living artifact that prioritizes and communicates a UX team’s future work and problems to solve.