Sarah Gibbons is a former NN/G employee. At NN/G she worked on design and management; taught Live Online Training; and created articles and YouTube videos on various topics, such as service design and design thinking.
A collaborative spreadsheet is an efficient, effective tool for virtual customer-journey mapping. Because of the format and structure it affords, almost everyone will be able to access and easily use it.
Qualitative user research is invaluable for UX design. Here's an overview of 5 key methods beyond standard usability testing that are especially useful for early discovery studies.
The most common pain points with service blueprinting are setting expectations, determining scope, and communicating insights, according to 97 UX professionals.
What's the difference between service blueprints and customer-journey maps, and what are the goals of service blueprinting? These and other common service-design questions are answered.
There are 7 activities that act as a foundation for every UX exercise during a workshop or collaborative team meeting. By understanding these, you can create almost any other exercise you need.
3 quick game-like activities you can use with participants in a UX workshop to get the team energized and ready to be creative and productive before turning to the real work of the meeting.
Different user research methods are suited for different stages of the UX design process. Here's an overview of the best methods to discover, explore, test, and listen.
Before you draw a single pixel, define what user need you're trying to solve with the (next-step) user-experience design. UX should be grounded in real user needs.
