Sarah Gibbons is a former NN/G employee. At NN/G she worked on design and management; taught Live Online Training; and created articles and YouTube videos on various topics, such as service design and design thinking.
You cannot do everything, and in fact the product would be worse if it included everything. Thus, UX relies heavily on prioritization to determine what features add the most value relative to the resources needed to deliver them.
Problems with a customer's experience can be big or small and fall into 3 categories: interaction level, journey level, and relationship level. UX resources should be prioritized to find and fix the most painful issues.
Even the smallest amount of empirical findings about your target audience and their use of your UI will lead to vastly better design decisions than if you're designing without data. Because then you're just guessing.
The 6 stages of the design thinking process can be supported by a very wide range of UX methods and activities. Don't limit yourself to the most commonly mentioned methods.
If you can add more and more features and several different ways of doing a task, should you do so? No, more UI isn't more usability. Usually, less is more, so focus on users' key tasks and design simple interactions for each task.
While roadmaps differ in scope, their main benefit is building alignment. We address some of the common questions asked about the topic by practitioners.
User experience, user interface, customer experience, service design, usability: all these terms have simple definitions and cover related but different aspects of great design.
