Articles

Sarah Gibbons

Sarah Gibbons is a former NN/G employee. At NN/G she worked on design and management; taught Live Online Training; and created articles and YouTube videos on various topics, such as service design and design thinking.

Articles and Videos

  • Design Thinking Learner's Journey

    Research with people who are learning Design Thinking shows that they progress in a nonlinear manner through 4 phases of increasing competency and confidence. Understanding these phases helps both learners and educators/managers.

  • How to Sell UX: Translating UX to Business Value

    We speak users, whereas stakeholders speak business. We must translate: "if we do this for the user, it'll do that for the business."

  • A Designer's Identity

    What does it mean to be a "designer?" Let's broaden the definition, based on the purpose, not the discipline. (Keynote by our Chief Designer, Sarah Gibbons)

  • UX-Maturity Stage 1: Absent

    A company at this stage is either oblivious to UX or believes it doesn't apply to what it does.

  • UX vs. Service Design

    User experience is focused on what the end user encounters, whereas service design is focused on how that user experience is internally created.

  • UX Roadmaps 101

    A roadmap is a strategic plan for future user-experience work and user problems to be solved immediately vs. next vs. in the far future.

  • Four Factors in UX Maturity

    Improving UX maturity requires growth and evolution across 4 high-level factors: strategy, culture, process, and outcomes.

  • The 6 Levels of UX Maturity

    Our UX-maturity model has 6 stages that cover processes, design, research, leadership support, and longevity of UX. Use our quiz to get an idea of your organization’s UX maturity.

  • UX vs. UI

    User experience and user interface are highly related. Both are important, but what's the difference between UX and UI? (Often confused!)

  • UX-Roadmapping Workshops: Agenda + Activities

    Collaboratively create a UX roadmap in a workshop setting by guiding participants through activities that familiarize them with the project goals, context, and inputs and that identify key roadmap themes and priorities.