Sarah Gibbonsis a former NN/G employee who worked on teaching, leadership, and design thought leadership. At NN/G Sarah published ground-breaking insights on service design and service blueprinting, design thinking, and artificial intelligence (AI).
The empathy-mapping process helps distill and categorize knowledge of the user into one place, while the artifact serves as quick, digestible way to illustrate user attitudes and behaviors.
Hybrid workshops are the ultimate test of facilitation skills: you must bridge the gap between in-person and remote participants, not widen the divide. There are three types of hybrid workshops and each presents its own set of logistical nightmares.
Democratization of UX work, or making it acceptable and accessible for everyone, must be accompanied by due diligence: setting guidelines, educating others, and demystifying the process.
A UX research roadmap is a living artifact that prioritizes and communicates a team’s future research efforts, from early discovery-based initiatives to later-stage usability testing.
Engaging with stakeholders is a requirement if we want to ship great experiences. It should be integrated with your team’s routines, tools, and methods — so that it feels sustainable and effective.
Whether UX succeeds or fails comes down to whether other people in the organization trust the UX team, the UX process, and the UX findings and designs. Low trust = poor outcomes, no matter how good the work, so building trust is a priority.
