Articles

Sarah Gibbons

Sarah Gibbons is a former NN/G employee. At NN/G she worked on design and management; taught Live Online Training; and created articles and YouTube videos on various topics, such as service design and design thinking.

Articles and Videos

  • Accordion Editing and Apple Picking: Early Generative-AI User Behaviors

    Two new user behaviors are prevalent in interactions with text-based AI chatbots. User research shows the iterative and often complex ways users engage with AI tools for productivity.

  • Visual Design of UX Maps

    Don’t make a UX map pretty for the sake of making it pretty. Invest in creating a visual system for your map then testing it and getting feedback.

  • How to Use Empathy Maps

    The empathy-mapping process helps distill and categorize knowledge of the user into one place, while the artifact serves as quick, digestible way to illustrate user attitudes and behaviors.

  • Running Workshops with Both Remote and In-Person Participants

    Hybrid workshops are the ultimate test of facilitation skills: you must bridge the gap between in-person and remote participants, not widen the divide. There are three types of hybrid workshops and each presents its own set of logistical nightmares.

  • UX Vision & Strategy: Top Questions Answered

    A UX vision is a part of a UX strategy, alongside goals (or measures) and a plan.

  • Democratization of UX

    Democratization of UX work, or making it acceptable and accessible for everyone, must be accompanied by due diligence: setting guidelines, educating others, and demystifying the process.

  • UX Research Roadmaps

    A UX research roadmap is a living artifact that prioritizes and communicates a team’s future research efforts, from early discovery-based initiatives to later-stage usability testing.

  • UX Strategy: Study Guide

    Unsure where to start? Use this collection of links to our articles and videos about UX visioning and strategy.

  • UX Stakeholder Engagement 101

    Engaging with stakeholders is a requirement if we want to ship great experiences. It should be integrated with your team’s routines, tools, and methods — so that it feels sustainable and effective.

  • The Anatomy of a Good Design: An Analysis of 4 Sites

    Visually pleasing designs use consistent type styles and spacing, create a visual hierarchy, and utilize an underlying grid structure.