Sarah Gibbons is a former NN/G employee. At NN/G she worked on design and management; taught Live Online Training; and created articles and YouTube videos on various topics, such as service design and design thinking.
Whether UX succeeds or fails comes down to whether other people in the organization trust the UX team, the UX process, and the UX findings and designs. Low trust = poor outcomes, no matter how good the work, so building trust is a priority.
Each component of a UX strategy plays an important role in helping teams work toward a better future state of the experience by aligning user needs with business priorities.
Things that move in synch are perceived as belonging to the same group and being different than other screen elements that stay put or move differently.
Users don't work hard enough to discover how to use your design in the intended manner. Bad user! But really, they're just prioritizing their own time and interests and behaving the way evolution made people.
Visual-design principles can be applied consistently throughout the process of creating a polished UX map. Start by choosing a tool, then create a visual system, establish the basic layout, and finally add content and make adjustments.
To get useful feedback on UX design or research, set the stage with stakeholders before presenting the work. Provide context and deliberately ask for the types of feedback that will be most helpful to you.
Interviewing stakeholders provides helpful information about their context, allows us to identify business goals they are concerned with, and increases their support.
