The long tail refers to the data points at the trailing end of a power-law distribution. A long-tail strategy involves efficiently exploiting these low-impact data points for an aggregated benefit.
Considering 3 main antipersonas in your design process can prevent much misuse or other grief which would undermine the user experience after the product is released.
Ecommerce user experience can benefit from community features. Our user research in China finds that shoppers often view such content as more credible and useful than brand content.
It can be tempting to follow the next big UX trend. Before adopting a UX trend, we must evaluate how the trend will support users and impact our workflows.
It can be hard to calculate the return on investment (ROI) for user experience design improvements. But don't get bogged down in less-important details: often simple metrics can give a good-enough estimate to justify UX investments.
After collecting KPI numbers for two versions of a design, the difference between the two metrics is not statistically significant. Now which version should you launch?
Demonstrating the value of design improvements and other UX work can be done by calculating the return-on-investment (ROI). Usually you compare before/after measures of relevant metrics, but sometimes you have to convert a user metrics into a business-oriented KPI (key performance indicator).
The relationship between accessibility and usability and the best ways to convince companies to take both seriously were some of the audience questions answered by Jakob Nielsen at the Virtual UX Conference.
Collect UX metrics to show how well your design is performing over time or relative to competitors. If numbers are down, you know what needs improvement. If up, ROI data is a key management tool.
When UX is new to a team, you’ll have to spend time building support for UX initiatives. Make a strong case by understanding your audience, speaking their language, and calculating potential savings wherever possible.
The number of test participants for qualitative usability testing that optimizes return-on-investment is determined by 2 parameters: the facilitator's observational skills and the design team's speed when generating the next design iteration.
UX professionals often receive poorly defined design requests. When saying no is not an option, a more productive way of addressing the request is to focus on the outcome goals and the Return On Investment (ROI) of proper UX effort.
