Design Process Articles & Videos

  • AI Isn't Ready for UX Design

    Our research and evaluation show that there are currently few design-specific AI tools that meaningfully enhance UX design workflows. As of Spring 2024, AI isn’t ready for designers to take advantage of them.

  • UX Design Critiques: 3 Tips for Effective Feedback

    Giving feedback as young designers can feel overwhelming and may often stem from a lack of confidence. Here are 3 tips to help you build confidence providing feedback in UX design critiques. Remember that your insights are valuable, structure your feedback, and provide balanced feedback.

  • UX Prototyping: 5 Factors for Selecting the Right Tool

    Choosing the right prototyping tool can be difficult among the many options available. There are 5 key factors to consider when selecting the best fit for your project or team: project type and goals, cost, tool capabilities, learnability and ease of use, and stakeholder buy-in.

  • Data vs. Findings vs. Insights

    Data refers to unanalyzed user observations, findings capture patterns among data points, and insights are the actionable opportunities based on research and business goals.

  • The Goldilocks Principle for Prototyping

    The Goldilocks Principle says to aim for prototypes that are just right for your user research needs and will get an honest reaction from participants.

  • How to Run Surveys at Every Stage of the Design Cycle

    Most UX surveys are administered during the final Listen phase of the design cycle. However, there are many different types of surveys, which can be used effectively throughout the design cycle.

  • Sprint Reviews: Prioritize Your Users

    Prioritize users in sprint reviews by demoing features from the user's perspective and creating outcome-based sprint goals.

  • Dot Voting: 3 Common Problems

    Dot-voting activities are prone to 3 common pitfalls: choice overload, choice imbalance, and social bias. Smart planning can help you avoid them.

  • Organizing UX Feedback

    Use an Action, Persuade, Clarify framework to efficiently organize feedback on UX work.

  • Building Interactive UX Maps

    Interactions can be applied to high-fidelity UX maps to showcase user research and further engage with stakeholders.

  • Dot Voting: How Many Dots?

    Use a simple equation or an absolute-number approach to decide how many dots to allocate in dot-voting activities. In most cases, 3-6 dots is appropriate.

  • Ideation is a Mindset

    If you understand how to ideate well, you can always find ways to incorporate this process into your work.

  • UX in Design Sprints

    Learn how UX practitioners can lead in Design Sprints, especially with mapping, sketching, prototyping, and user research to enhance collaborative problem-solving.

  • Visual Design of UX Maps

    Don’t make a UX map pretty for the sake of making it pretty. Invest in creating a visual system for your map then testing it and getting feedback.

  • The 10 Best Intranets of 2023: Trends in Design and Process

    Noteworthy highlights from Intranet Design Annual winners in 2023 include supporting the return to work and hybrid working, fostering employee growth and development, utilizing AI effectively, and minimizing the need for employees to leave the intranet to access additional tools.

  • Discovery in Agile

    Scale discovery activities in agile projects; don't skip them. Five tips for ensuring the continuation of discovery research, regardless of the length of your sprints.

  • CSD Matrix: Framework and Template for Shared Understanding

    A CSD matrix outlines and simplifies project context and understanding by categorizing information into three distinct types: certainties, suppositions, and doubts.

  • How to Use Empathy Maps

    The empathy-mapping process helps distill and categorize knowledge of the user into one place, while the artifact serves as quick, digestible way to illustrate user attitudes and behaviors.

  • 10 Best Intranets of 2023: What Makes Them Great

    Winners of the 2023 Intranet Design Annual span 5 countries and 6 industries. Average team sizes were larger this year compared to those of years past, while collaboration with external agencies played a significant role in executing successful intranet redesigns.

  • User Experience vs. Customer Experience: What’s The Difference?

    Customer experience (CX) is a term commonly used to define UX over long periods of time.