Design Process Articles & Videos

  • Assumptions: How to Track Them in the UX Design Process

    The best user experiences are backed by research, but sometimes we move more quickly than our research does. How can we best use and track assumptions as we go through design iterations?

  • How to Sketch a UI for Nondesigners

    "I can't draw," is a common phrase heard in ideation. But ideation happens in early stages of design and is meant to be messy. This video shows how to use basic shapes to convey UI elements.

  • Paper Prototyping 101

    Using paper prototypes is a great way to test a design idea and get usability feedback quickly. You can test whether a layout makes sense to users and make immediate changes if they run into issues.

  • Customer Journey Mapping 101

    The 5 components of a journey map and the benefits of using this qualitative method as part of a UX design process to discover, document, and share the bigger picture of what users want.

  • 6 Rules for Persuasive Storytelling

    Stories build empathy and make the user needs and pain points memorable to your team. Effective stories speak the language of the audience, are rooted in data, and take advantage of compelling artifacts.

  • Sympathy vs. Empathy in UX

    The majority of UX professionals practice sympathy instead of empathy for their users.

  • How to Run a Retrospective for a Design Team

    Retrospectives are a dedicated time to come together, reflect, and collaboratively improve your design team’s process. In this video, we'll walk through the four components of a retrospective and how to use this meeting effectively.

  • Journey Mapping: 9 Frequently Asked Questions

    Journey maps are useful for building common ground in an organization, but practitioners often have questions and misunderstandings about their scope and how to create them.

  • User Need Statements: The ‘Define’ Stage in Design Thinking

    User need statements, also called problem statements or point-of-view statements, are a tool for defining and aligning on the problem you are going to solve.

  • UX Retrospectives

    Retrospectives help teams reflect on their process, identify strengths and areas to improve, and turn insights into actionable plans for better future work.

  • How to Conduct Research for Customer Journey-Mapping

    When conducting research for customer-journey maps, use qualitative methods that allow direct interaction with or observation of users, such as interviews, field studies, and diary studies.

  • Design Thinking 101

    What is "design thinking" and why should you care? The 6 steps of the process defined.

  • How to Create a UX Storyboard

    How storyboards fit within the UX design process, and the steps needed to make a successful storyboard to visualize a workflow, customer journey, or user story.

  • Journey Mapping 101

    A journey map is a visualization of the process that a person goes through in order to accomplish a goal.

  • A 4 Minute UX Workshop Facilitator's Guide

    As a facilitator, it’s your responsibility to make sure the time spent in workshops is as productive as possible for attendees, while at the same time ensuring that you get the insights you need in order to move your project forward.

  • What Is Design Thinking, Really? (What Practitioners Say)

    The majority of UX and design professionals define design thinking roughly the same, regardless of industry and experience, but there’s no agreement on the specifics.

  • Observe, Test, Iterate, and Learn (Don Norman)

    There isn’t a next time in product development. You must always study to keep up with the product cycle.

  • UX Debt: How to Identify, Prioritize, and Resolve

    Like tech debt, UX debt piles up over time and, if left unaddressed, leads to compounding user problems and costly cleanup efforts. Agile teams can modify their processes to track and resolve UX debt.

  • Usability Testing with 5 Users: Design Process (video 1 of 3)

    Formative usability testing is best done with a small number of study participants, so that you have time and budget to test more design iterations of the user interface.

  • Ideation Techniques for a One-Person UX Team

    Even a lone UX wolf can ideate design options, and structured ideation techniques help you explore the design space.