Articles

Articles and Videos

• Journey-Centric Design: The Evolution of Design Ops

  March 10, 2025Mar 10, 2025 | 5 minutemin video

  Product-centric design does not leverage design’s potential for creating long-term business value and profitability. Journey-centric design can activate this potential and optimize customer experiences.

  

• 8 Best Things About Working in UX

  February 26, 2025Feb 26, 2025 | 3 minutemin video

  We surveyed 126 practitioners, uncovering 8 things practitioners love about working in UX, from problem-solving to accessible design.

  

• UX Is Dead, Long Live UX

  February 21, 2025Feb 21, 2025 | Article: 3 minutemins to read

  Businesses must shift their focus from a narrow, product-level view of UX to a holistic one that spans a customer's lifelong experience.

• Journey-Centric Design Lessons Learned: From Culture Change to Process Governance

  January 24, 2025Jan 24, 2025 | Article: 9 minutemins to read

  Real organizations share what they learned while adopting journey-centric design so other organizations can avoid the same pitfalls.

• Content Dispersion: The Downside of Mobile-first Design

  December 16, 2024Dec 16, 2024 | 3 minutemin video

  Content dispersion occurs when the content of a responsive webpage appears overly large and stretched out on large laptop or desktop screens. What negative affects can it create?

  

• The Biggest Challenges Practitioners Encounter Working in UX

  November 29, 2024Nov 29, 2024 | Article: 9 minutemins to read

  We surveyed 126 practitioners, uncovering the biggest challenges in the UX field. Almost all responses originated from the same core problem: perception of UX.

• UX and CX Merge: The Shift from Products to Journeys

  November 29, 2024Nov 29, 2024 | Article: 8 minutemins to read

  Organizations are starting to merge user experience and customer experience into a single function, setting the foundation for a journey-centric-experience practice.

• Technology Myths and Urban Legends

  October 25, 2024Oct 25, 2024 | Article: 8 minutemins to read

  When users don’t clearly understand how systems function, they develop unique (and often incorrect) theories to explain their experiences.

• Journey-Centric Design: The Evolution of UX-Design Operations for The Coming Era

  October 18, 2024Oct 18, 2024 | Article: 6 minutemins to read

  Product-centric design does not leverage design’s potential for creating long-term business value and profitability. Journey-centric design can optimize customer experiences.

• Quantify the Business Impact of Your Design

  July 31, 2024Jul 31, 2024 | 5 minutemin video

  Learn how to sell design recommendations to business stakeholders by quantifying the impact of design changes in business terms.

  
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