Rachel Krause is the Director of Live Training at Nielsen Norman Group. She leads the design, delivery, and continuous improvement of NN/g’s live training offerings. She has expertise in UX strategy, facilitation, storytelling, product design, and stakeholder management, and is passionate about empowering UX professionals to build skills, solve complex problems, and elevate UX maturity within their organizations.
Using typefaces with distinct characters can help users easily differentiate alphanumeric data. Choose typefaces that pass the I-L-1 test for data tables and information seen at-a-glance.
A well-documented, collaborative internal onboarding process enables new UX professionals to immediately recognize their impact within the organization and improves employee retention.
When choosing typography to use in designs, narrow down your options by understanding the most common classifications, looking for typefaces with multiple variations and distinct characters, and pairing typefaces together with consistency and readability in mind.
For increased engagement and memorability, combine abstract UX data and statistics with anecdotes and metaphors to help your audience better visualize the numbers.
Saying 'I don't know' at work can be scary, but by focusing on how you would find the answer to the question, you'll still be in control of the conversation.
To keep your stakeholders and team members engaged, incorporate storytelling techniques such as writing for your audience, adding anecdotes, and using analogies in your asynchronous research deliverables.
Focusing on shipping new features instead of solving customer problems results in products and services that don't serve real users. Shift the mindset from 'what did we get done' to 'how valuable is the work that we're delivering' to avoid becoming a feature factory.
In UX design meetings, critiques are sometimes based on hypothetical scenarios and pseudoevidence: not actual user problems, but something that *might* happen.
