Articles

Sarah Gibbons

Sarah Gibbons is a former NN/G employee. At NN/G she worked on design and management; taught Live Online Training; and created articles and YouTube videos on various topics, such as service design and design thinking.

Articles and Videos

  • State of UX 2026: Design Deeper to Differentiate

    UX faced instability in 2025 from layoffs, hiring freezes, and AI hype; now, the field is stabilizing, but differentiation and business impact are vital.

  • Common Journey Mapping Mistakes

    Journey mapping often goes wrong when teams use broad scopes, skip research, or forget user need. Clarity, focus, and insight are key to creating actionable UX maps.

  • When is High-fidelity Worth It?

    4 questions to ask yourself when deciding whether process work should be high-fidelity or not.

  • Stakeholder Management vs. Engagement

    Stakeholder engagement goes beyond management by emphasizing trust, collaboration, and ongoing alignment, which are key to building strong UX partnerships.

  • GenUI: AI-Generated Interfaces

    Generative UI uses real-time AI to create personalized interfaces, shifting UX from static design to dynamic, user-specific experiences.

  • Template Trap

    Templates help, but only when used with intent. Use them thoughtfully, adapt them to context, and don’t skip the critical thinking.

  • Return of the Generalist

    AI is reviving the UX generalist. Broad skills, adaptability, and strategic thinking are becoming more valuable than deep specialization.

  • Service Design in Era of AI

    AI is reshaping service design—no longer just a tool, it’s now an active agent. Future services must compete on how well they interact with AI, not just humans.

  • The Template Trap: How Template Culture Is Dumbing Down UX

    Overreliance on frameworks as universal solutions rather than adaptable starting points undermines critical thinking and threatens our field's intellectual rigor.

  • The Return of the UX Generalist

    AI advances make UX generalists valuable, reversing the trend toward specialization. Understanding multiple disciplines is increasingly important.