Articles

Sarah Gibbons

Sarah Gibbons is a former NN/G employee. At NN/G she worked on design and management; taught Live Online Training; and created articles and YouTube videos on various topics, such as service design and design thinking.

Articles and Videos

How Service Design Will Evolve with AI Agents
February 14, 2025Feb 14, 2025 | Article: 5 minutemins to read
AI will force the transformation of service design by introducing new actors, shifting user dynamics, and redefining success metrics.
The UX Reckoning: Prepare for 2025 and Beyond
January 10, 2025Jan 10, 2025 | Article: 10 minutemins to read
In 2025, reevaluate tactics; use AI to deliver user value; and develop deep UX skills, instead of relying on toolkits.
The 4 Stages of AI Image Generation: An Experience Map
June 14, 2024Jun 14, 2024 | Article: 6 minutemins to read
AI image generation users often follow a similar creative process: ideate, generate, refine, and export.
Design Taste vs. Technical Skills in the Era of AI
May 10, 2024May 10, 2024 | Article: 4 minutemins to read
The need for discernment is amplified when generative AI enables anyone to create anything. Creative skills will still be necessary to produce superior designs.
Typography Terms: Glossary
May 10, 2024May 10, 2024 | Article: 6 minutemins to read
Use this glossary to clarify key definitions related to typography.
Generative UI and Outcome-Oriented Design
March 22, 2024Mar 22, 2024 | Article: 6 minutemins to read
GenUI promises highly personalized interfaces — a move from designing for many to tailoring for the individual.
AI Chat Is Not (Always) the Answer
March 1, 2024Mar 1, 2024 | Article: 4 minutemins to read
AI advancements offer new possibilities but also pressure. Rushing to integrate AI chat into your product will not solve all user needs.
The 4 Degrees of Anthropomorphism of Generative AI
October 20, 2023Oct 20, 2023 | Article: 7 minutemins to read
Users attribute human-like qualities to chatbots, anthropomorphizing the AI in four distinct ways — from basic courtesy to seeing AI as companions.
Stakeholder Interviews 101
October 11, 2023Oct 11, 2023 | 5 minutemin video
UX-stakeholder interviews help us gather any information that may help shape the design process, define success metrics, and ultimately meet stakeholder expectations.
The Solo UX Researcher: How to Grow
October 6, 2023Oct 6, 2023 | 2 minutemin video
Dr. Jakob Nielsen answers the audience question "As the only UX researcher on my team, how do I learn and grow?"
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