Sarah Gibbonsis a former NN/G employee who worked on teaching, leadership, and design thought leadership. At NN/G Sarah published ground-breaking insights on service design and service blueprinting, design thinking, and artificial intelligence (AI).
The need for discernment is amplified when generative AI enables anyone to create anything. Creative skills will still be necessary to produce superior designs.
UX-stakeholder interviews help us gather any information that may help shape the design process, define success metrics, and ultimately meet stakeholder expectations.
Two new user behaviors are prevalent in interactions with text-based AI chatbots. User research shows the iterative and often complex ways users engage with AI tools for productivity.
