Design Process Articles & Videos

  • Top Tasks for UX Design: How and Why to Create Them

    Top Tasks are a tool used to focus a design team on the same, best set of user tasks. It comprises a list of 10 or fewer activities that users should be able to achieve using a design. If people can’t do these things, the design has failed. It takes a small amount of effort to create Top Tasks lists, but their impact is great.

  • Six Pillars Supporting Better and Easier UX

    Great design doesn't just happen. Rather, the organization must build 6 pillars that carry UX to success: capabilities, executive support, teams, resources, process, and schedule.

  • User Need Statements in Design Thinking

    Before you draw a single pixel, define what user need you're trying to solve with the (next-step) user-experience design. UX should be grounded in real user needs.

  • How to Get Stakeholders to Sketch: A Magic Formula

    In ideation and many other UX activities, we want to include stakeholders and get them to participate in sketching UI prototypes and other visuals. Here are four tactics to getting everybody to sketch in your UX workshops.

  • Facilitating UX Workshops with Stakeholders in the Room

    How to maximize the positive contribution of a variety of stakeholders in workshops throughout the UX design process while minimizing any disruptive or negative impact.

  • The "Parking Lot" in UX Workshops: Friend or Foe?

    To maintain focus in a UX workshop, set aside ideas in a "parking lot" if they diverge from the stated agenda. Parked ideas should be discussed later when they won't slow the team's momentum in addressing the meeting's main topic. Here are 3 guidelines for making the most of a parking lot.

  • Design Thinking Is Like Cooking

    As you learn design thinking, you progress through stages: being a beginner, an intermediate practitioner, and possessing advanced expertise. This progression is like learning to cook: you won't be a master chef on day 1, but there are appropriate skills to aim for at each level.

  • Why Service Design

    A service design perspective is needed to avoid fragmenting the long-term customer experience by individual (but uncoordinated) touchpoints, provided by siloed internal teams.

  • Design Thinking and Agile

    The design thinking project life-cycle has 6 well-defined stages. Mapping these stages onto a typical Agile development project shows when designers should conduct which UX activities.

  • 3 Powerful Visual Mapping Strategies in UX Design

    Cognitive maps, mind maps, and concept maps are different ways of visualizing mental models. They each have a role in the UX design process.

  • How UX Professionals Define Design Thinking in Practice

    We conducted research with UX professionals and designers to find out what they think Design Thinking actually is. What attributes do practitioners assign to Design Thinking, as used in practice? And how does this understanding evolve as practitioners get more experience?

  • Scenario Mapping for Design Exploration

    When you are in the early stages of designing a user experience flow, use scenario mapping to work out how different personas will use the proposed design to solve their tasks.

  • DesignOps 101

    DesignOps (Design Operations) is a system for amplifying user experience design's value and impact at scale.

  • Assumptions: How to Track Them in the UX Design Process

    The best user experiences are backed by research, but sometimes we move more quickly than our research does. How can we best use and track assumptions as we go through design iterations?

  • How to Sketch a UI for Nondesigners

    "I can't draw," is a common phrase heard in ideation. But ideation happens in early stages of design and is meant to be messy. This video shows how to use basic shapes to convey UI elements.

  • Paper Prototyping 101

    Using paper prototypes is a great way to test a design idea and get usability feedback quickly. You can test whether a layout makes sense to users and make immediate changes if they run into issues.

  • Customer Journey Mapping 101

    The 5 components of a journey map and the benefits of using this qualitative method as part of a UX design process to discover, document, and share the bigger picture of what users want.

  • How to Run a Retrospective for a Design Team

    Retrospectives are a dedicated time to come together, reflect, and collaboratively improve your design team’s process. In this video, we'll walk through the four components of a retrospective and how to use this meeting effectively.

  • Design Thinking 101

    What is "design thinking" and why should you care? The 6 steps of the process defined.

  • How to Create a UX Storyboard

    How storyboards fit within the UX design process, and the steps needed to make a successful storyboard to visualize a workflow, customer journey, or user story.