Design Process Articles & Videos

  • Getting into the Discovery Mindset

    Successful discovery requires teams to be open to uncovering “unknown unknowns.” Center your discovery efforts around problems rather than solutions.

  • 7 Tips for Successful Discoveries

    Discovery is challenging; it can be hard to know what to research, how to do discovery as a team, and how to get buy-in. Follow these 7 tips for smoother discovery efforts.

  • NN/g’s Free UX Templates and Guides

    Use this curated set of free NN/g templates and guides for inspiration and to accelerate your product development activities and UX career.

  • UX Deliverables: Glossary

    Use this glossary to quickly clarify key terms and concepts related to UX deliverables.

  • Using a CSD Matrix in Discovery

    CSD matrices organize project information by Certainties, Suppositions, and Doubts. Use the framework to make decisions, form hypotheses, and address unknowns in discovery. (Credit: Tennyson Pinheiro, Luis Alt and the team at Livework São Paulo.)

  • Design Systems vs. Style Guides

    Design systems are a set of standards (like Google’s Material Design or IBM’s Carbon Design System) needed to manage design at scale. Style guides (like content or visual style guides) are just one piece in a design system.

  • AI Isn't Ready for UX Design

    Our research and evaluation show that there are currently few design-specific AI tools that meaningfully enhance UX design workflows. As of Spring 2024, AI isn’t ready for designers to take advantage of them.

  • UX Design Critiques: 3 Tips for Effective Feedback

    Giving feedback as young designers can feel overwhelming and may often stem from a lack of confidence. Here are 3 tips to help you build confidence providing feedback in UX design critiques. Remember that your insights are valuable, structure your feedback, and provide balanced feedback.

  • UX Prototyping: 5 Factors for Selecting the Right Tool

    Choosing the right prototyping tool can be difficult among the many options available. There are 5 key factors to consider when selecting the best fit for your project or team: project type and goals, cost, tool capabilities, learnability and ease of use, and stakeholder buy-in.

  • Data vs. Findings vs. Insights

    Data refers to unanalyzed user observations, findings capture patterns among data points, and insights are the actionable opportunities based on research and business goals.

  • The Goldilocks Principle for Prototyping

    The Goldilocks Principle says to aim for prototypes that are just right for your user research needs and will get an honest reaction from participants.

  • How to Run Surveys at Every Stage of the Design Cycle

    Most UX surveys are administered during the final Listen phase of the design cycle. However, there are many different types of surveys, which can be used effectively throughout the design cycle.

  • Sprint Reviews: Prioritize Your Users

    Prioritize users in sprint reviews by demoing features from the user's perspective and creating outcome-based sprint goals.

  • Dot Voting: 3 Common Problems

    Dot-voting activities are prone to 3 common pitfalls: choice overload, choice imbalance, and social bias. Smart planning can help you avoid them.

  • Organizing UX Feedback

    Use an Action, Persuade, Clarify framework to efficiently organize feedback on UX work.

  • Building Interactive UX Maps

    Interactions can be applied to high-fidelity UX maps to showcase user research and further engage with stakeholders.

  • Dot Voting: How Many Dots?

    Use a simple equation or an absolute-number approach to decide how many dots to allocate in dot-voting activities. In most cases, 3-6 dots is appropriate.

  • Ideation is a Mindset

    If you understand how to ideate well, you can always find ways to incorporate this process into your work.

  • UX in Design Sprints

    Learn how UX practitioners can lead in Design Sprints, especially with mapping, sketching, prototyping, and user research to enhance collaborative problem-solving.

  • Visual Design of UX Maps

    Don’t make a UX map pretty for the sake of making it pretty. Invest in creating a visual system for your map then testing it and getting feedback.